Information architecture (IA) is the art and science of organising and labelling websites, intranets, online communities and software to support usability (source: Wikipedia).

 

Let KEO help you organise your website's information so that your audience can navigate through intuitively and efficiently. Putting your information in the right context and giving it the right flow can have a huge impact on the way users engage with your site.

 

When your site is a delight to use (and doesn't confuse), users will easily find the information they need and happy to refer back to it when they need your services.