Website Design

Online Marketing

There's a lot to consider when marketing online, but KEO can take the mystery out of Online Marketing.

"Online advertising, internet marketing, online marketing or e-marketing, is the marketing and promotion of products or services over the Internet".

Our approach, as always is to understand your unique business offering and most importantly, understand your clients and your audience to help grow your business.

Our Online Marketing Services

• Website analytics - how your website is performing
• Social Media marketing - get connected with your clients on a social level
• Online advertising - find new clients and consider social media advertising too
• EDM's - electronic direct marketing, you know you want to!
• Improve your website's performance - a slow website, one that can't be found or hard to find information causes loss of traffic
• Plan for success - ask us how you can plan your online content: news, events, fresh and engaging content
• Graphic and print - don't forget your brand management, ensure what you're saying online, is the same as offline

Make an appointment today to discuss your online marketing strategy with KEO Design.

Content Management

Our Base Content Management System (BASE CMS) is designed to be a simple and complete stepping stone for your business or organisation. This tool allows you to update, manage and maintain the basics of your website.

KEO's CMS allows you to add, edit and delete pages, create a hierarchy of menus, and add images to image galleries all without any technical knowledge of HTML (or CSS or any other acronym!). Our What You See Is What You Get (WYSIWYG) editor allows you to see what your content will look like as you edit, and style it consistently with your sites overall design.

Content Creation

Well written content is fundamental to engaging your audience in order to relay your message concisely. 

KEO's content editor can help you express what you want to say about your business. They can produce copy that is eloquent, web optimised and tells your story to the target audience, from ideas provided by you - because no one knows your business like you do!

Search Engine Optimisation

KEO sites are built to be search engine friendly as well as human friendly. This allows your site to claim it's place on the internet, and for your audience to find you easily. Our sites allow the full extent of your dynamic content to be communicated to the major search engines.

We target the keywords your audience uses to find your services, giving you the best web exposure possible. Our site structure allows convenient deep linking to the content your users want to use. All this is backed with analytics so you can see how your site is performing online.

Ecommerce

Ecommerce allows your business to stay open all the time, providing abundant and targeted information to your audience. Letting users browse your products at their convenience lets them engage with your organisation when they are in a relaxed state of mind so they can better take in your message. 

KEO can consult with you on an ecommerce strategy to help you get the most out of your web presence. We can integrate online payment and shopping cart systems into your site to provide new revenue streams to a wider market.

Database Design

Information is power, however organising data for many organisations is more art than science and the result is either information overload or inefficient and tedious information management.

Your website can be an essential tool in collecting and organising information, allowing you to keep information in a central place, accessible from anywhere. Talk to KEO for your data solution.

Information Architecture

Information architecture (IA) is the art and science of organising and labelling websites, intranets, online communities and software to support usability (source: Wikipedia).

Let KEO help you organise your website's information so that your audience can navigate through intuitively and efficiently. Putting your information in the right context and giving it the right flow can have a huge impact on the way users engage with your site.

When your site is a delight to use (and doesn't confuse), users will easily find the information they need and happy to refer back to it when they need your services.

Website Design