Brand management is a communication function that includes analysis and planning on how that brand is positioned in the market, which target public the brand is targeted at, and maintaining a desired reputation of the brand.
Developing a good relationship with target publics is essential for brand management. Tangible elements of brand management include the product itself; look, price, the packaging, etc.
The intangible elements are the experience that the consumer takes away from the brand, and also the relationship that they have with that brand. Keep your brand in check with KEO Design