There has been talk lately that things are quiet on the business front.
First thing's first. Don't Panic!
These quiet times provide a perfect opportunity to catch up, and increase your market share. While other business are holding on and going into hibernation mode, there is never a better time to market yourself.
But we've had to cut our budgets and have no spare cash for marketing
A necessary move, however were you aware of the benefits of Digital Marketing? With a limited budget you can begin targeting your market down to the very person who needs your product or service.
That sounds a little too good to be true
Believe me, it isn't! With digital marketing, your advertising dollar becomes accountable and you can begin to quantify your results into actual data. Digital marketing is no longer taking a broad stroke, it's about researching your target audience and finding them in the places where they NEED YOU!
The internet. A perfect example is domain.com.au. This is a website that showcases homes across Australia. Now, who would be looking at this website? People who are buying a home will also need: pest/building inspectors, mortgage brokers, banks, insurance brokers, landscapers, decorators, builders, accommodation (getting broader now); but you can see my point?
You find that your audience is all in one convenient location, looking for homes, and you have the perfect opportunity to market directly to them at the time they NEED YOU!
How do I manage cost?
Another very good question. We're not interested in running campaigns, we're interested in education. We will consult, create and educate you on how to advertise digitally, then let you discover the power of Digital Marketing for yourself.
Digital Marketing is the new black, it's a means of cost cutting, quantifying and advertising your business or organisation direct to your target audience.
Contact us for a consultation, we're more than happy to help.